About Me

What Fuels Me

I am motivated by the desire to create authentic and meaningful experiences between individuals and innovative products that enrich their lives. I have dedicated my career to marrying the power of human connection with the resources of ethical businesses to catalyze real market change and drive a movement for conscious consumption.

“When I cofounded Outstanding Foods, we sought only the best talent to help bring our company’s vision and products to life. We pursued Kristen as one of the first members of our team, and her work has been integral to the early success of Outstanding Foods.”

Bill Glaser, CEO and Co-founder of Outstanding Foods

“Keep doing whatever you’re doing because that is the best campaign performance I’ve seen in my history of analyzing ad accounts.”

Facebook Advertising Support Team

Outstanding Foods

As Marketing Manager (promoted from Brand & Content Manager), I successfully launched two products, drove online conversions on Outstanding Foods’ website, created a clear brand personality and voice, and worked with celebrities like Snoop Dogg, Daniella Monet, Rob Dyrdek and Andrea Russett to create engaging content and get the word out about our nutritious, plant-based snacks.

Veggie Grill

In my role as Social Media Marketing Manager, I created an accessible brand personality through photo, video, copy, and creative digital advertising. I grew Veggie Grill’s Instagram following from 42K to 150K+, and built an influencer marketing program with an exclusive events calendar from the ground up. In this role, I launched the now-infamous Beyond Burger in its restaurant debut.

Pike Place Market

As part of the Pike Place Market Development and Authority (PDA) Marketing Team, I captured, edited, captioned and posted content on social media to drive online engagement and in-person patronage at weekly farmers markets around Seattle. The creative I produced received, on average, 136% more Instagram engagements than the content shared by PDA prior.